Dr Amanda Craft

I’m Dr. Amanda Craft, a financial therapist and strategic consultant with a passion for helping individuals, couples, families, professionals, and business owners navigate the emotional and psychological complexities of wealth. With a PhD in Financial Planning focusing on the application of social psychology, my work bridges the gap between money and mind guiding clients to overcome financial stress, wealth guilt, decision paralysis, and relationship conflicts around money.

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Over the years working in Australian financial services, I’ve seen that money isn’t just about numbers, it’s emotional, personal, and deeply tied to our identity and behaviour. I saw clients who needed someone to sit with them and help them explore why they struggled with strong feelings around money, not just tell them to be rational or what to spend their money on. Even those who are financially secure can struggle with anxiety, self-doubt, or guilt when making financial decisions. That’s where financial therapy comes in, it helps you develop clarity, confidence, and control over your financial life, so money becomes a source of freedom rather than stress. It helps you explore why you react the way you do around money and financial decisions, and shows you how you can make changes.

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At Auriavia, I offer a safe, judgment-free space for you to redefine your relationship with money, align financial decisions with your values, and build a sense of long-term financial well-being. Whether you’re navigating wealth transitions, seeking to improve financial communication in your relationships, or simply want to feel more empowered with your money, I’m here to guide you on that journey.

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You can book a chat to hear more about what I can do for you.

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Qualifications

​PhD 

Master of Commerce (Taxation)

Master of International Business

Bachelor of Arts (Hons)

Diploma of Financial Planning

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Certifications

CQ Certified Facilitator

CQ Certified Train the Trainer

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Publications

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Craft, A. C. (2026). Financial Acculturation: A Conceptual Framework for Understanding Cultural Fluency in High-Net-Worth Contexts. Journal of Financial Therapy, 17 (1) 7.  https://newprairiepress.org/jft/vol17/iss1/7/

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Craft, A. (2026). Policy blind spots: How gender-neutral financial policy fails men in crisis. In P. K. Sarpong (Ed.), Financial therapy for men: Navigating the intersection of masculinity and financial behavior in a modern world. Springer. https://doi.org/10.1007/978-3-032-11276-7_15

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Craft, A., Cull, M., MacDonald, K., Brimble, M., & Hunt, K. (2026). Cross-cultural personal finance. In S. Lutter & M. Lurtz (Eds.), Research handbook on personal finance (pp. 281–303). Edward Elgar Publishing. https://doi.org/10.4337/9781035323012.00023

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Planning for death: four things you can do to ease your family’s emotional and financial stress

The Conversation · Apr 20, 2025

https://theconversation.com/planning-for-death-four-things-you-can-do-to-ease-your-familys-emotional-and-financial-stress-254321

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Memberships

Financial Therapy Association (FTA)

Financial Advice Association Australia (FAAA) (non-adviser member)

Academy of Financial Services (AFS)

Accounting and Finance Association of Australia and New Zealand (AFAANZ)

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As a member of the FTA I voluntarily abide by their

Standards of Practice and Code of Ethics 

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Any client or potential client who has needs outside of my Scope of Practice is referred to  suitably qualified professionals who can address their needs.

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You can find our Scope of Practice in our FAQ.​

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